Hi, I'm Alan
Hi, I'm Alan Dangerfield
I'm an experienced Product Designer focused on shipping thoughtful & quality software while making a positive impact.
I'm an experienced Product Designer focused on shipping thoughtful & quality software while making a positive impact.
I've helped design & build complex ecosystems with a focus on engaging consumers, building for retention and growing adoption.
I've helped design & build complex ecosystems with a focus on engaging consumers, building for retention and growing adoption.
I've helped design & build complex ecosystems with a focus on engaging consumers, building for retention and growing adoption.
I've worked with teams at:
Designing for modern product teams
Designing for modern product teams
A decade plus of experience in product design, I've collaborated with teams Facebook, Stripe and Google, start-ups & incubation platforms like Area 120, and have worked through multiple successful acquisitions. I've designed 0-1 solutions, for both consumer and business enterprises.
In addition to designing and maintaining design structures, I've aided in significant and minor rebranding efforts, worked together with clients on minor to major product releases over my many years. Here are some recent projects that I particularly enjoyed.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
The best,
for the most,
for the least
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.
Stuart Norrie
Head of Design & Research
Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.
Matthew Austin
Engineering lead
Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!
Lisa Meck
Design Strategy Lead
Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them.
He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users.
Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team.
Nisha Sunku
Product Manager
Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.