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Hi, I'm Alan Dangerfield • Product Design @ Digit

I help teams design and build
products that will make positive
impacts on people's lives.

I’m experienced in shipping software, engaging audiences, building for
retention and growing businesses in a variety of domains. This has helped
me develop an understanding of how to design & build complex ecosystems.

👋🏼

Hi, I'm Alan Dangerfield • Product Design @ Digit

I help teams design
and build products
that will make positive
impacts on people's lives.

I’m experienced in shipping software, engaging audiences,
building for retention and growing businesses
in a variety of domains. This has helped me develop
an understanding of how to design & build complex ecosystems.

👋🏼

Hi, I'm Alan Dangerfield • Product Design @ Digit

I help teams design and build
products that will make positive
impacts on people's lives.

I’m experienced in shipping software, engaging audiences, building for
retention and growing businesses in a variety of domains. This has helped
me develop an understanding of how to design & build complex ecosystems.

Collaboration

Collaboration is at the heart of the design process, I am dedicated to designing the best ideas whether it be my idea or someone else's. As long as it's effectively serves our members and the company. Here are some things previous collaborators have said about working with me.

Stuart Norrie
Head of Design & Research

Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.

Stuart Norrie
Head of Design & Research

Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.

Stuart Norrie
Head of Design & Research

Bringing Alan onto the Digit design team was a game-changer. His design talent is exceptional, and his collaborative, user-centric approach elevates every project he works on. Alan's pursuit of quality pushes both himself and his teams, resulting in products that go beyond expectations. Teams that Alan joins are so fortunate and get a designer who turns visions into impactful realities.

Nisha Sunku
Product Manager

Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.

Nisha Sunku
Product Manager

Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.

Nisha Sunku
Product Manager

Alan consistently delivers products that not only look visually appealing, but provide a seamless end-user experience. He always thinks about the user-first, and takes a collaborative approach to creating the best end-product. He dives deep into understanding the user needs, and incorporates feedback loops and usability tests to inform design decisions. He's an excellent partner to collaborate with.

Matthew Austin
Engineering lead

Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!

Matthew Austin
Engineering lead

Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!

Matthew Austin
Engineering lead

Alan is an incredible designer who not only delivers designs that look great, but is also extremely easy to work, consistently prioritizing an optimal user experience. He not only questions ideas but also readily welcomes and incorporates feedback. His inventive nature comes to life in the experiments he suggests, all with the aim of boosting user engagement. Alan consistently places the user's experience at the forefront, establishing himself as a valuable asset to any project. I would love to work with Alan again in the future!

Lisa Meck
 Design Strategy Lead

Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them. 


He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users. 


Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team. I hope to have the opportunity to work with Alan again in the future, as I know he will continue to elevate and bring great value to any product experience.

Lisa Meck
 Design Strategy Lead

Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them. 


He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users. 


Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team. I hope to have the opportunity to work with Alan again in the future, as I know he will continue to elevate and bring great value to any product experience.

Lisa Meck
 Design Strategy Lead

Working closely with Alan was a highlight of my experience at Oportun. He has a deep understanding of the product, leveraging a high level of subject matter expertise, working with cross-functional partners, and advocating for end users. He pushes his team to solve for the right problems and set effective ways to measure them. 


He considers not only immediate design challenges but also broader implications for the overall experience. As a true advocate for users, he prioritizes their needs from qualitative and quantitative data throughout the design process, resulting in continual product innovation, and improvements to delight users. 


Alan demonstrates leadership among his design peers by offering continual critique and pushing them to consider the product holistically, and strives to make work an enjoyable experience for the broader team. I hope to have the opportunity to work with Alan again in the future, as I know he will continue to elevate and bring great value to any product experience.

Design thinking

Design
Thinking

Design thinking

I see myself as a facilitator, turning the ideas and goals of a product team into tangible concepts ready for testing, building, shipping, and further improvement. To create and validate these ideas, I employ various design methodologies, including design sprints, workshops, card sorting, and guerrilla testing.

FigJam workshops

Working directly with stakeholder to facilitating collaborative, in-depth conversations to ensure I design a great experience for the members of the product

Core flows

Customer

Aquisition

HMW

Frameworks & flows

I often collaborate with engineers to best define flows and frameworks needed to build a member's experience while also take in account the complexities of the existing codebase.

Design sprints

I like to employ a 2-3 day design sprint adapted off GV's week long design sprint. I have found this enables the team to bring in more participants and yields better results.

More about Alan


About

About

🐕‍🦺 recovering dog influencer • 🪑 furniture maker • 🏺 ceramicist • 🏔 mnt bike, run, ski, hike • 🛠️ old house restoration

👨🏻‍💻 About

Hey there! Thanks for stopping by. I've been building this site so you can learn more about my professional life. I'm currently involved in a couple of side projects and hope to share them with you soon.

As a Product Designer at Digit, I've spent the past few years developing products aimed at making financial responsibility more attainable and managing finances more enjoyable.

Previously, I contributed to enhancing the educational outcomes for teachers, parents, and students, focusing on improving communication and student engagement.

Throughout my career, I've had the opportunity to work with early-stage startups, experienced a few acquisitions, and consulted at some FAANG companies as a product design generalist and strategist. I enjoy wearing multiple hats and collaborating with talented people.

Currently Thinking About